We had just raised $20 million and needed to build an effective business development strategy. After spending heavily on marketing agencies promising qualified leads, we were disappointed. The ROI simply wasn’t there.
We clicked with 3i3Signature LLC right away. Their approach challenged what we had been hearing. Other business development providers kept asking for event budgets—tickets, travel, hotels—with returns that rarely justified the expense.
3i3Signature gave us an analogy we won’t forget: stop equipping butterfly hunters with increasingly expensive nets. Turn your sales team into gardeners.
That meant creating an environment that would attract customers. We invested in our relationships with technical, financial, and institutional partners, strengthened those connections, and communicated the value of our ecosystem.
Those partnerships became the flowers in our garden. Customers—the butterflies—were drawn to an environment that could support their growth and give them confidence in our solution.
The approach paid off in two ways: we attracted new customers, and some of our partners became customers themselves.
Within six months, this strategy helped us reach break-even. A huge thank-you to 3i3Signature LLC for helping us turn our business development investment into measurable results.